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Senior SEM Executive (copy)

UK London Marketing - Paid Search Permanent
Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.

Marketing
We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.

London
Our London office is located in Old Street, London’s tech hub, home to a broad range of teams including Commercial, Marketing, and Product. We have large open plan spaces and a feature staircase connecting our 3 floors, encouraging our collaborative and open culture. We also have a big outdoor terrace where we can have lunch and host social events when the sun comes out!

The role

We are looking for a Senior SEM Executive with a proven track record in Paid Search to support managing the performance marketing campaigns for Farfetch. This is a great opportunity to join our fast-growing and diverse digital team at a stage where you can really make a difference.

This unique role will be suitable for someone who has been working in digital acquisition (Paid Search) for around two to three years.

What you'll do
  • Manage large Paid Search campaigns (Adwords, Bing …) spanning multiple markets and languages, from conception to execution
  • Get stuck into the nitty gritty parts of SEM, such as writing ad copy and identifying new keywords
  • Work with a team of developers to automate marketing processes and scale up our campaigns (Adwords scripts, in-house solutions,…)
  • Execute tests, collect and analyse data, identify trends and insights in order to achieve profitable growth in Paid Search campaigns
  • Update reports and provide analysis around ROI, campaign performance, purchasing patterns and website traffic to optimise all campaigns
  • Drive independent optimisation plans through analysis of data sets
  • Adopt a continual ‘test and learn’ approach to all performance marketing activities
  • Assist with all other Performance Marketing projects as necessary
  • Who you are
  • Demonstrate a passion for ecommerce marketing with few years’ experience in Paid Search.
  • Proven track record of running successful Paid Search campaigns (from conception to execution)
  • You will have analytical experience in a commercial context, being an expert in SQL, BigQuery and Excel (experience with Python/R would also be a bonus but not essential)
  • Relentless attention and focus on the detail
  • Exceptional problem solving, quantitative and analytical skills with practical experience
  • Ability to analyse and draw insights from large data sets
  • The ability to clearly articulate complex challenges and solutions
  • Excellent verbal and written communication skills
  • A flexible, approachable attitude
  • Ability to work to deadlines in a fast paced environment
  • A dedicated team player

  • The SEM team at Farfetch consisting of 10+ people working a day-to-day basis with a dedicated team of developers and data scientists. Made up of experts in the field from a variety of different industries, they are responsible for working across all of our global markets. They make sure our presence remains high and mighty with new and existing customers, setting us apart from our competitors and ensuring we are always one step ahead of the curve.